Selling on Amazon Vs. eBay Which Market is Better?
Every business has a unique style. Some many websites and stores want to be visible online.
Some businesses engage in search engine marketing to advertise their brands in search engine results.
Other commercial websites can carry out SEO analysis with a tool to ensure that the sites meet the requirements of search engine algorithms.
Many of us have confused Selling on Amazon Vs. eBay Which Market is Better?
Okay, let’s point out some visible differences between the two sites. And it is up to you to decide what is better for you.
Companies like Amazon or eBay have long managed to make their names an established brand. It looks like several online shoppers are having conversations with the name. Amazon and eBay rank among the top online shopping sites in the world.
If you consider eCommerce for your business, the question of the location should pop up in your mind. Let’s briefly zoom out the digital world into the physical world. People go to markets based on the product they are looking to buy, and so it is important to consider space. Online stores can be sold in several places at the same time.
Even at this point, it’s important to know which one might be a better choice for you. Where would buyers stay instead buy a product, and why? As a seller, other factors need to be considered.
Regarding Amazon and eBay, here are five differences between sales on these shopping sites.
- Amazon vs. eBay Sales: Market Environment
Each month, Amazon accepts about 100,000 new sellers on board. Several big brands are entering shopping sites to sell, and this has made Amazon an ever-competitive place. For emerging eCommerce businesses or startups, especially those who do retail, it may not be easy to keep up with this kind of competition.
Tough ghost brands can’t succeed. Amazon’s Advanced Brand Content (ABC) and A + content help increase product description and marketing content to reduce hesitation in purchasing and give sellers better opportunities.
As reported by Statista, eBay is home to 175 million active users. This shopping website seems to have provided marketing space in a more appropriate way. Those whose brands are not so popular have a chance to stand out on eBay. One of eBay’s benefits is developing a brand and the ability to market it to potential customers.
Amazon hopes that its sellers will meet the customer’s expectations, or the seller may be suspended. eBay customers are also extremely aware of quality, although some products on eBay have lower prices. eBay makes it possible for buyers to bargain with products. This feature is not available on Amazon.
Related to product categories, eBay requirements may be more authoritative than Amazon. Amazon’s product categories are quite competitive and limited, and they make the decision about which plastics products to display. On eBay, when sellers select a product listing where no product identifier matches the product, sellers can select “Do Not Apply.”
Amazon offers about 40 product categories ranging from clothing and accessories to software and computer games, some of which require Amazon approval. Of the categories available, 12 are open to vendors without approval, provided that the required fees have been paid. Books, clothing, and toys are usually at the top of the Amazon charts for best sellers.
Significantly, the products of this site affect the nature of their customer database. eBay offers specific products that appeal to dealers, resellers, and hobbyists. The provision of the auction price feature by eBay makes it home for wholesalers.
- Shipping process
Both platforms differ in their distribution policies. Amazon has two ways any seller can deliver products, Fulfilled by Amazon (Amazon FBA) and Fulfilled by Merchant (Amazon FBM).
The FBA method requires sellers to ship their products to Amazon warehouses. Products were delivered from there.
Fees are charged based on this feature:
- The weight of the item
- Handling fee
- Storage cost per square foot
- Hold on and get in
- Sales are a percentage of total profit.
FBM allows third party vendors to deliver products to customers door-to-door or via dropshipping. Vendors who already have a fulfillment center can benefit from this.
However, sellers on eBay are responsible for delivering the product. There are no set guidelines for maximum shipping costs in certain categories like books, DVDs, and video games. There are incentives for sellers that ensure fast delivery.
4) Selling fees
Amazon has provisions for professional and individual accounts. These two groups are charged separately. Professional accounts have to pay an additional fee of 39 39.99 per item, and individual accounts have to pay 0.99 per sale in addition to other sales fees instead of the product sales department. The standalone plan covers sellers who plan to sell less than 40 items per month.
There are basically two types of eBay fees; An insertion fee is charged when you create a listing, and you have to pay the final value fee when purchasing your item. On average, eBay sellers hold higher profits than Amazon. The entry fee includes a flat fee of value 0.30 for selection and the final price fee includes 10% sales for most product segments as opposed to 15% on Amazon.
- Pay for the purchase
This is yet another issue that you may want to consider between the two shopping sites. Sellers can pay instantly on eBay. It all depends on the payment options available to buyers. Once an item is successfully sold, you can receive your earnings. The options available are;
- Pay Pal
- Credit or debit card
- Merchant credit or debit card
- Paying on the pickup (this is not recommended as it is difficult to fix once the problem occurs).
The method of getting paid on eBay is very different from Amazon. Amazon accepts payments for sellers and makes deposits twice a month. It accepts the requirement for sellers to track unpaid items or send invoices. If your account balance is positive, money is sent to your bank account through your electronic fund transfer or Automated Clearing House (ACH).
The last thought
Selling on Amazon Vs. eBay Which Market is Better? You may want to take leverage on Amazon’s larger customer base or choose eBay because of the proposed sales fees.
While there are challenges associated with completing products across multiple platforms, some are successfully employing it.
Given the responsibilities that you can carry, you can also choose to sell on both shopping sites. Overall, knowledge of these differences can help sellers make the most of each site.